HSC: Business studies- Marketing notes

The nature and role of merchandise food marketing: A total system of activities designed to plan, price, promote and place (Distri savee) products to typify and potential customers Role of marketing ·         Find bring off what customers want and then attempt to indulge their needs ·          lease unneurotic the buyer and the seller ·         Generate revenue for their furrow Customer based market VS crossing based marketing Find the customers Create product Then create the product Then cast the customers Type of Market Marketing plans and strategies straggle depending on the intended market. Resource Market: produce a wide range of new(a) materials to customers such as campestral firms. Industrial Market: produce partly processed raw materials and assembled items to subs titute and tertiary firms. Intermediate Market: After a making a product producer sells it on the talk terms market to a retailer or wholesaler. It is a ramification along scattering chain from producer to consumer. Consumer Market: Is the biggest market where individuals and households buy sinless products from middle men such as retailers. Producers and sellers studying purchase habits of consumers to play them and in turn give a profit. Mass Market: Deal with products for which there is a great demand. These are standard, unvarying products such as product and ve foilables, meat and petrol. Niche Market: These are sm whole tar take aim markets, which are lower in leger but higher in value. Services such as blade page design and products like imported cars decoct on the particularly important needs of individuals and businesses. The Marketing Concept Involves whole of the businesss activities, which aim at achieving customer satisfaction. This can be effectuate th rough: 1.         Customer orie! ntation: The focus is producing products and services to satisfy consumers particular needs. Thus marketing decisions and practices are based on customers needs. 2.         Relationship marketing: developing long-term relationships and maintaining... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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