How has social media changed the way marketers and consumers communicate with one another? Essay

First, marketers must execute that they often do not control the content on loving media sites. Second, the ability to shargon experiences quickly and with such large number of batch amplifies the impact of word of mouth in a way that underside eventually affect a companys bottom line. Third, friendly media allow marketers to listen. It is no longer one way communication. Marketers now quarter actually arrest conversation with guests and get feedbacks. Fourth, social media also let more sophisticated methods of measuring how marketers meet and interact with consumers than traditional publicise does. Fifth, social media allow marketers to have much more direct and substantive conversations with customers. , forge deeper relationships, and build brand loyalty. Social media also allows consumers to connect with from each one other, share opinions, and collaborate on new ideas according to their interests. With social media, the auditory modality is often in control of the message, the medium, the response, or all three. Some companies have had trouble adjusting to this new distribution of control, but the focus of social merchandising is on the audience and the brand must adapt to succeed. The interaction among producer and consumer becomes less about entertaining and more about listening, influencing, and engaging. 29. How does worth interact with the other three Ps of the market mix? (Points 0.5 The marketing manager determines the goals of the companys promotional strategy in descend of the firms overall goals for the marketing mix-product, product, place, promotion and wrong. Product The price setting and the quality of the product is related. The price must be contumacious according to the level of the product and demand for the product. Place Offering a large profit margin to distributors lav often attain comme il faut distribution of a new product. Promotion Price can be the main tool for promotion. Low price, discount coupons, event s, or campaigns can be used for promotion. Instructor Explanation 5. Describe the five bed coverings set in the opening move model of service quality that can fetch problems in service delivery and influence customer evaluations of service quality. deal ways that marketers can close each flutter. (Points 0. . Question Describe the five gos identified in the gap model of service quality that can cause problems in service delivery and influence customer evaluations of service quality. Discuss ways that marketers can close each gap. Student Answer This is gap 3. Gap 3 is due to the inability of management and employees to do what should be done. Management should ensure that employees have the skills and the proper tools to perform their jobs. Other techniques that help oneself to close gap 3 are training employees so they fuck what management expects and encouraging teamwork. Instructor Explanation GAP 1 is the gap between what customers necessity and what management th inks customers want. This gap results from a lack of spirit or a misinterpretation of the customers need. To close gap1, firms must stay attuned to customers wishes by researching customer needs and satisfaction.GAP 2 is the gap between what management thinks customers want and the quality specifications that management develops to provide the service. Essentially, this gap is the result of managements inability to translate customers needs into delivery systems within the firm.GAP 3 is the gap between the service quality specifications and the service that is actually provided. Management needs to ensure that employees have the skills and the proper tools to perform their jobs.Other techniques to clos gap 3 are training employees and encouraging teamwork.GAP 4 is the gap between what the company provides and what the customer is told it provides. This is clearly a communications gap. To close gap 4, companies need to get realistic customer expectations through honest, accurate c ommunication about what the firms can provide.GAP 5 is the gap between the service that customers receive and the service they want. This gap can be positive or negative.