The Important Internet Properties In Marketing Information Technology Essay

The Important Internet Properties In Marketing Information technology EssayAccording to the research, 530 million users be connecting to the internet which is about 8.5% of world(a) population. Today we see most of the conjunction use the internet to material body their client as additional channel to their existing conventional marketing. In the past, a way for the caller-out to get customer feedback is thru telephone and email. however presently they fag end get their customer feedback thru internet instantly. Thus comp some(prenominal) nowadays must diversify their strategies to cope with internet impact on their marketing strategies.Internet is all about bits not atoms, all the information, products, and dialogue in digital kindle be stored, sent and received instantly. For trafficker, the traditional marketing to reach customer by using physical stores and enumeration while using internet advertising go forth be much effective. Task Automation also one of the i nternet properties that affect marketing. For example, self service online that consecrates automated transaction and payment online possible also make operational cost lower for the company.Internet also had bought with it the mediating technology. Social network, symphony file sharing and business partnership can be create regard little of geographical side. Its also has eliminate the boundaries and distance in this online world. And finally, age moderation is where customer have high expectation to the company on communication aspect. Customer want their problem and issues be solved promptly and there practise customer services department in the company to deal with it.What concerns about consumer privacy are raised by the change magnitude use of wireless computing and handheld whatchamacallums alfresco the home or workplace?The rapid employ of wireless network technology outside the home and wokplace has resulted in increase concern over their privacy. Consumer now can access the wireless website and service through various device much(prenominal) as mobile phone, smart phone, PDA and their two way radio. The communal privacy concerns are location-base collection, tracking visit to website and increased of in the flesh(predicate) data collection by unauthorized party.There are potential uses of location based information by unauthorized party in wireless space. This is because consumer specific location can be tracked whenever the consumer wireless device is on. This information is extremely sensitive and can be employ and provides opportunities for iniquity of the information. Another privacy concern is tracking using cookie as consumer browsing patterns on the wireless internet be monitored and traced by individual. receiving set device tend to be strongly tied to an individual to a greater extent than computer as people are less likely share their device with other so there is potential user being tracked in wireless web more than normal website. radiocommunication content is frequently most valuable to customer when it is personalized. Businesses may search to collect large amount of highly personal information for used in personalization. Abuse by companies, law enforcement agency and civil litigator are potential abuser of this information.How will social media and consumer-generated content change the way marketers operate? ExplainSocial media and consumer-generated content such as Facebook, Twitter, Youtube, Wikipedia etc has changed the marketing world to certain extend. They represent low-cost tools that are used to combine technology and social interaction with the use of words. Nowadays marketer need to change their method from trying to sell to connect with customer. In order to change the customer relationships from trying to sell to seeking to worry and connect with customers, marketers need to use various methods, including sites like Facebook and Twitter to socially interact with their custo mer.Marketers have to realise that instead of only relying on wide campaigns they have to make authentic, helpful relationships and communication the new campaign. They need to utilize the social media platform as their personal broadcasting network because people will inevitably share such experiences through the social web. Its will be online mouth-to mouth advertising campaign for marketers.Social media also releases marketers to build their own exclusive online communities built around industry topics, specific interest, or organizations. Through this exclusive community ability they can manage their customer within their own sales data. In turn, allowing marketer to message their inviolate community as owner of the community.It is observed that the global Internet has drive styles, tastes and products to converge and create a more homogeneous, global marketplace, and creating an online monoculture. Explain the observation.From my repoint of view, the observation is about global village where worlds culture shrinking and expanding at the same time due to pervasive technological advances i.e. internet that allow for instantaneous sharing of culture. On the Internet, physical distance is even less to the real-time communicative activities of people, and therefore social spheres are greatly expand by the openness of the web and the ease at which people can search for online communities and interact with others that share the same interests and concerns.Due to the enhanced cannonball along of communication online and the ability of people to read about, spread, and react to global word of honor very rapidly. This is because the internet bridges time and space, people will come together in a large global village. Internet is now days one of those platform where one can have any necessity of life at home while he/ she is school term in front of the computer. Everybody will find business owners from the world who are running their business from their hom e having a room and a personal computer. Concept of business is now days progressing rapidly among the business communities. The products offered by business owners are not limited only to the specific regions but internet has opened the doors of global village for every business owners.