Vanguard Case Analysis Essay -- Business and Management Studies

Vanguard Case AnalysisAfter reading through the Vanguard human face, there were a few seriousforks in the road that Vanguard seems to be facing. The companysfuture can be greatly affected by some of these difficult choices. Vanguard has to decide whether to transfer their investment offerings,further develop Internationally, or to simply advertise to increasetheir client base. Top managers at Vanguard turn out to step up to theplate and rollout detailed plans as to what path the company should arrest regarding some of these issues. Through our in-classdiscussions, the majority of the students argued on one major jobthat Vanguard was facing. The problem entailed Vanguards ability toincrease future customers without increasing costs.Markets are ever-changing, and the ability of companies to adapt tothese changes is the key to survival. One company mentionedspecifically in the case was Citigroup. Their ability to adapt tomarket changes and become a giant in the investments segment as aone-stop financial supermarket is a prime example. Should Vanguardtake on this type of adaptation or stick to their current businessobjectives? One interesting quote Brennan in the case stated In thefuture, postal code about Vanguards values will change, but everythingabout the way we do business must change. With this in mind, thequestion is what must change for Vanguard to succeed and continue toearn revenue and gain customers without increasing costs?...