Definitions of events management Essay

Events worry stinker be say to have emerged from the change magnitude commercialisation of commonplace celebrations, from big affairs such as concerts to small and private gatherings. Bowdin, et al. explained that in certain historical aspects, the increasing importance of showcases were noted because of the benefits they bring as enumerated done its purpose and objectives. An illustration noted by the authors were the emergence of the industry as encouraged by political and religious reasons this happened in the United Kingdom where exhibitions became a popular egress that it needed to be sustained.The approach to the sustainability of events, especially as this would headliner to the formation of an industry, would then become integral to the direction requirements of this practice. Across the world, the vigilance of events would become a more formal approach in organizing festivals and separate festivities. Bowdin, et al. therefore presented the following definitio n of events as follows (14) anything which happens result any incidence or occurrence esp (sic) a memorable one happening or possibility of occurrence an item in a broadcast (of sports, etc.)A type of horseriding competitor, often held over triplet days (three-day event) consisting of three sections ie dressage, cross country riding and show jumping bunch or fate (obs) an organized activity at a ill-tempered venue, eg. for sales onward motion or fundraising. Based on these definitions, the events that fall to a lower place event management are applicable in all aspects. Basically, the farthest definitiion, an organized activity at a particular venue, eg. for sales promotion or fundraising (14) can be said to already encompass what an event is.However, it should be also noted that the fundamentals of events management also refers to the singularity of the event, hence, it is memorable. At the same time, an event may have many sub-events such as items. Last but not the leas t, as based on the cited definition, an event also includes contingency or possibility of occurrence. This therefore brings up the aspect of events management in which case it is not just near ensuring that the event takes place, but also the management formalises the event in a sense that it is defined by a specific strategy.As previously mentioned, an event in the events management context becomes a intent in this case, the aspects of project management is applied. It is initially important to define what a project is, and according to Bowdin, et al, (267), an event as a project produces an plus the asset is the ultimate deliverable of the project. The management is the planning, the organizing, leading, and controlling of the project. Hence, based on these, Bowdin, et al. presented the definition of event management in the following (267)The project management of events concentrates on the management process to create the event, not just what happens at the event (it) is ca lled the overlay as it integrates all the tasks of management. Event management is make up of a number of management areas including planning, leading, marketing, design, control and budgeting, risk management, logistics, staging and evaluation. Each of these areas continuously affect each other over the event life cycle.Shone and Parry, furthermore, mentioned that in order for an event to be managed in a resembling context, the event has to be special based on this, the authors presented the following pointing out the definitions of events that are managed Leisure events (leisure, sport recreation) Personal events (weddings, birthdays, anniversaries) organisational events (commercial, political, charitable, sales) heathen (ceremonial, sacred, heritage, art, folklore) The Events Management Concept and Practice Event management is therefore a discipline and a practice.There are many concepts and aspects of event management that needs to be considered especially among those who specialise in certain components of the practice. peerless of the common perceptions of event management is its dimension as a coordinate activities. Silvers (28) mentioned that in event coordination, the coordinators visualise, organise and synchronise the different elements of an event. In addition, in event coordination, the coordinator also identifies the purpose, scope and the program of the event by fashion of identifying its intent, extent, and content.Another important point raised by Silvers (28) is that, in discernment with the past discussions on the nature of event management as similar or related to project management, the author also further mentioned the processes involve both in the coordination and the management of events. These aspects, for instance, is through the discussion on the task Scope (28-29) Identifying the needs and requirements of the event including the definition of its purpose and the expected outcomes the interpretation of the harvesting as spelled out by the type of event product analysis or the identification of the components of the product the feasibility of the product as based on the analysis of the resources From these, the event becomes more definite through the design of a Work Breakdown Structure and Activity agenda (29). Another important approach in event management can be considered in the perceptions of the customers, competition and the sponsors. Silvers discussed the aspect of the consumers and the competition. According to the author, the customers make up the marketing realm of the event (30).Hence, it is important to identify a buttocks segment because this helps in the design of the event, from its scope to its marketing to its implementation. Silvers also discussed the competition for cases such as bars and clubs, any weekend night poses a great amount of competition for any establishment holding an event that night. As the author stressed, it is significant that the bar or club is alert wha t kind of other events that will take place in another(prenominal) establishment. It is therefore in the strategy of the club or bar owner, along with its hired events specialist, to determine how to best approach competition.